On July 21, 2026, the Japan-Brazil Seminar on Housing, Building and Urban Development brings together experts, companies and leaders from both countries in São Paulo to discuss innovative solutions for civil construction. Co-organized by the Brazilian Chamber of Construction Industry (CBIC), the Japan Brazil Housing seminar promises to be a milestone in bilateral cooperation for the real estate sector and sustainable urbanism.
Context and Objectives of the Partnership
The seminar comes at a strategic time. Brazil faces significant challenges in the housing deficit, accelerated urbanization and the need to modernize its construction processes. Japan, in turn, offers decades of experience in sustainable construction, energy efficiency, resistance to natural disasters and industrialization of processes.
The exchange of knowledge between the two countries is the main pillar of the event. The program was designed to promote the exchange of construction technologies, pave the way for partnerships in infrastructure projects and encourage discussion on public housing policies. Architecture, civil engineering and public management professionals find the seminar a unique space for networking and learning.
- Exchange of construction technologies between Brazil and Japan
- Debate on public housing and urbanization policies
- Presentation of innovative projects in sustainable construction
- Business opportunities and international partnerships in the sector
- Discussion about industrialized and modular construction
Schedule and Confirmed Authorities
The opening ceremony takes place at 10 am with greetings from diplomatic authorities and leaders from the productive sector. Among those confirmed are the Consul General of Japan in São Paulo, Yoriko Suzuki; the municipal secretary of Economic Development and Labor of São Paulo, Rodrigo Hayashi Goulart; the president of the Japanese Chamber of Commerce and Industry of Brazil, Hayato Yanagisawa; and Fernando Guedes Ferreira Filho, executive president of CBIC.
The president of the CBIC Advisory Board, Jose Carlos Martins, presents the lecture "Brazil's residential real estate market: structure, dynamics and opportunities". The presentation provides updated data on the Brazilian market, including financing trends, property stock and projections for the coming years.
Next, executives from the Japanese construction company Kajima Corporation and the developer Daiwa House Industry share experiences about the industrialization of construction processes. Both companies are a global reference in modular construction and management of large projects, and their cases show how technology can increase productivity and reduce costs on site.
Kengo Kuma and Architecture as a Solution
One of the most anticipated moments is the keynote speech by Japanese architect Kengo Kuma, internationally recognized for works that integrate architecture and nature. Kuma is the author of emblematic projects such as the V&A Dundee Museum in Scotland, the Japan National Stadium and the Kabuki Cultural Center in Tokyo, all marked by the innovative use of natural materials and harmony with the surroundings.
In his presentation, Kuma will address solutions for green and innovative architecture, with an emphasis on buildings that respect the environment without giving up functionality. Its design philosophy, which values natural light, cross ventilation and local materials, speaks directly to the challenges faced by Brazilian cities.
The presence of an architect of this caliber reinforces the Japan-Brazil Seminar's commitment to promoting more sustainable construction practices and aligned with global goals for reducing carbon emissions in the construction sector.
Impact on the Brazilian Market
The exchange of experiences between Brazil and Japan can generate concrete solutions applicable to the national context, especially in the areas of industrialized construction, sustainability and social housing. The industrialization of construction processes, for example, is one of the central themes of the event and represents a real opportunity to reduce material waste and construction execution time.
For Brazilian professionals, the seminar offers a privileged view of technologies that are already a reality in the Japanese market and that can be adapted to the local reality. Engineers, architects and managers who work with tools such as Revit, Civil 3D and other BIM software find the event a chance to connect digital innovation with the real demands of the construction market.
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